Spartan Up!

"You'll Know at the Finish Line" is not just a catchy aphorism used by Spartan Race on their advertisements, t-shirts, and social media posts.  For the founder of Spartan Race, Joe De Sena, it is a way of life.  If you have ever had the opportunity to meet him at a race, if you watched his interview on CNBC, followed his completion of 10,000+ burpees for achieving 3 million facebook fans, or read accounts of what it takes to complete the infamous Death Race, you will barely begin to grasp what Joe De Sena is all about.

"Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life" is a game changer of a book authored by Joe De Sena, and co-authored by Jeff O'Connell, Editor-in-Chief at bodybuilding.com set to be released on May 13th 2014.  

Joe De Sena and I at the 2013 Utah Beast in Midway Utah

Spartan Up! is based on a series of concepts, but three of them trump everything: Question your Assumptions, Less is More, Discipline is Everything.  De Sena gives you a life strategy guide that takes you out of your comfort zone and into a combat zone. As he breaks down obstacles from his many races, detailing how each parallels real life experiences, you will learn how to:

• conquer your greatest obstacle—your will
• embrace your greatest friend—discipline
• make limitations vanish and establish a new normal
• achieve the ultimate: obstacle immunity

A Couple Editorial Reviews:

"Joe De Sena is the real deal　in endurance sports and Obstacle Racing. Spartan Up! will guide you to train your body and mind for the arduous Spartan Race - while also giving you very practical insights to perform at your peak in all areas of your life." – Mark Divine, founder, SEALFIT and author of The Way of the SEAL and Unbeatable Mind

"Two words describe Joe De Sena and Spartan Up!.... Game Changer! Read this book and you will dramatically transform the way you think, lead, work, and live. This is the ultimate resource for personal and professional transformation. Spartan Up gives you an actionable blueprint to go beyond just adapting and surviving to excelling and thriving. If success is your goal, whether you're a Navy SEAL, Wall Street Exec, homemaker, teacher or doctor, you need this book." -- John Brubaker, world renowned performance consultant and author of The Coach Approach: Success Strategies From The Locker Room To The Board Room

The book is available for pre-order on Amazon.com for $18.00 and will be released on May 13th.  Order now and you will receive 15% off your next 2014 Spartan Race.